Sri Vittal Rukmini Samsthan was founded in 1998 in Kumbakonam under the tutelage of.rahmashri Vittaldas Jayakrishan Deekshithar. The main aim of establishing this Samsthan is to proliferate awareness of Bhakti and its importance using Namasankeerthanam, which is considered the best way to attain salvation.
To attain this objective Sri VittaldasMaharaj opened the Sri Vittal Rukmini Samsthan in the divine place of Govindapurum. This place is around six kilometers from Kumbakonam and is situated on the Kumbakonam Auduthurai Highway.
Govindapurum was chosen for establishing this Samsthan because the place is considered holy as it is where Sri BhagavannamaBodhendraSaraswathiSawmigal attained Samadhi. People who throng to the Samadhi of the saint can feel his holy presence around them. Legend has it that if you listen carefully, you can still hear the saint chanting Rama Nama. His voice starts with a whisper and then builds into a crescendo to fall silent again.