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Using taglines or slogans to promote a brand has become common and is an inevitable part of branding. The taglines talk about the brand and make the user curious to know more about the product.
When the tourism sector also tries out branding, it become all the more beautiful as the brands they promote are destinations and not goods. The tourism industry in India is flourishing and bringing in tourists to the country from around the world. Let's check out the popular and interesting taglines the industry has used to present these destinations to the world.
Karnataka – One State. Many Worlds.
This is an apt tagline for the state of Karnataka as it is a place where the natives are from different parts of the country. Bangalore is literally a land of different worlds with people following different cultures and languages.
Haryana – A Pioneer in Highway Tourism
The concept of Highway Tourism was launched by Haryana and this makes the state proud in itself. Making the most of its National Highways, the tagline stands apt for the place.
Kerala – God's Own Country
This is a popular tagline that you see flashing on your TV screen many a times. The Kerala tourism department has given the land a perfect tagline that speaks of the divine beauty of the state.
Tamil Nadu – Enchanting Tamil Nadu
Tamil Nadu is truly enchanting with its rich culture and heritage that has attracted tourists from all over the world.
Lakshadweep – 99% Fun and 1% Land
Who wouldn't want to visit a place seeing this tagline! The Lakshadweep islands offer adventurous activities like water sports and other fun-filled activities.
Andhra Pradesh – The Essence of Incredible India
The state of Andhra Pradesh has been titled as the essence of India. The essence of India lies in its varied culture, history and heritage. This is what Andhra Pradesh is all about.
Rajasthan – The Incredible State of India
Rajasthan or the 'Land of Kings' is an incredible tourist hub with its royal palaces, vibrant culture, heritage centres and more.
Goa – A Perfect Holiday Destination
Here is a perfect tagline for a perfect place. Goa is one of the popular tourist favourites of Indian and foreign visitors alike.
Pondicherry – Give Time a Break
Pondicherry is a place that helps you take a break from your busy routine. The tagline calls its visitors for a relaxing trip.
Jharkhand – A New Experience
With its spectacular waterfalls and rich wildlife, Jharkhand is a place where tourists can explore and enjoy a lot of adventurous activities.
India – Atidhi Devo Bhava
Last but not least, here is a tagline that is all the more welcoming. Yes, the India Tourism has given such a beautiful tagline which translates as 'A Guest is a God'.
