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The 12th edition of the International Tourism Mart (ITM) is all set to be held in Kaziranga, Assam, from November 26 to 29, 2024. Organized by the Ministry of Tourism, Government of India, this annual event will highlight the immense tourism potential of North East India, attracting both domestic and international visitors.
A World Heritage Venue
Kaziranga National Park, famous for its one-horned rhinoceros and its status as a UNESCO World Heritage Site, is the venue for this grand event. Known for its stunning landscapes and rich biodiversity, Kaziranga provides the perfect backdrop for showcasing the natural beauty and cultural richness of the North East.
Who's Attending?
The ITM will bring together about 400 participants, including:
- International and domestic tour operators
- Hoteliers and tourism entrepreneurs
- Influencers and media representatives
- Government officials and tourism experts
This gathering creates opportunities for networking and collaboration, helping to promote tourism businesses in the region.
Exciting Activities
The event promises a mix of business and cultural experiences, such as:
- B2B Meetings: A chance for stakeholders to build partnerships.
- Panel Discussions: Experts will share insights into tourism trends and challenges.
- Cultural Performances: Visitors can enjoy traditional dances and music from the North East.
- Food Demonstrations: A showcase of unique local cuisines.
- North East Bazaar: Exhibiting handicrafts, textiles, and other regional specialties.
Participants will also visit nearby attractions like the Charaideo Moidam (a historical site), the Hathikuli Tea Estate, and the Orchid and Biodiversity Park.
A Focus on Sustainability
This year's ITM aligns with the "Travel for Life" initiative, emphasizing eco-friendly practices such as:
- Reducing single-use plastics
- Using energy-efficient solutions
- Providing shuttle services to minimize environmental impact
Boosting North East Tourism
The ITM serves as a vital platform for the eight North Eastern states-Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim-to promote their tourism industries. It supports local businesses, fosters entrepreneurship, and encourages visitors to explore the region's stunning landscapes, unique cultures, and rich traditions.
The International Tourism Mart 2024 is not just an event but a celebration of the North East's incredible beauty and potential, promising to leave a lasting impression on all who attend.
