Mumbai 30th November 2021: After the success of Lost Essence Season 1, Discovery Channel is back with its Season 2 and is all geared up to showcase the unexplored gems of India that are tucked away in the remotest corners of the country. The new season premiering on 30th November is sure to inspire conversations, capture imagination, and create awareness about these unexplored locations of India like the rugged valleys and mountains of Ladakh & Turtuk covering North and roaring beauty of Shillong, Meghalaya & Manipur covering Northeast regions of India whilst taking one through a journey like never before!
To be hosted by a man of numerous talents who is also a travel enthusiast, Cyrus Sahukar would be unfolding some hidden facts and unexplored cultures and locations to bring the country's lost essence to life. With roads that are not well-trodden, our anchor will also be encountering unmatched thrill and adventure while experience some authentic mouth-watering North East cuisines, learn old and rich culture of these places and meet some interesting people as he makes his way to the destination.
Sharing his experience on the show, Cyrus said, "This show has given me an experience of a lifetime. While the picturesque terrains, culture and food etched a place in my heart, this journey has thoroughly satisfied my inner travel enthusiast. I am thrilled by the fact that the world will now know more about these magical hidden gems that are travel friendly and were tucked away in the remote parts of the country. These places are sure to top the viewers' travel list as the show uncovers the best kept secrets of India."
Shaun Nanjappa, Head of Advertising Sales, South Asia, Discovery, Inc. said "India is one of the world's largest, oldest, richest civilizations and is known for its abundant heritage. It is home to so much more than one has explored or aims to explore. This show is sure to inspire conversations on so many levels whilst the viewers discover the undiscovered"
The show has attracted marquee advertisers including Jeep. As the presenting sponsor and WhiteHat Jr. as the associated sponsor.
'discovery+', an exciting D2C streaming app is launched to satiate the unmet need of a differentiated product, offering premium real-life entertainment. Priced competitively at INR 399 per annum, the app is developed and curated specifically for India. Discovery+ offers thousands of hours of exclusive content across 55+ genres, including Science, Adventure, Food and Lifestyle, in 7 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali. The premium subscribers have access to a pool selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app have access to all-time favorites from the Discovery library.