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In this video, Amir Khan, one of the leading Bollywood actors, exhorts his fellow countrymen and women to hold fast to the age-old Indian ethos of hospitality.

Traditionally, the guest was given God-like status in this land. The host would spare no efforts to ensure that he or she was completely satisfied, even at the cost of much personal discomfort or sacrifice.

The video was produced for the ongoing Atithi Devo Bhavah Guest is God campaign of the Department of Tourism, Government of India.

Tags: Campaign, India, India tourism, Government of india, Incredible india

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