Take pride in being an Indian

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Featured here is a commercial produced as part of the “Adithi Devo Bhava” campaign organized by the Ministry of Tourism. The main purpose of this campaign was to boost tourism in India and to attain an economic growth by means of it. Aamir Khan, one of the leading Bollywood actors, urges his fellow countrymen and women to adhere to our tradition and magnanimity in behaviour towards our guests. The phrase “Adithi Devo Bhava” is a Sanskrit phrase which literally means ‘the Guest is God.’ Taken from the ancient Indian scripture Thaittiriya Upanishad, the saying epitomizes the very ethos of Indian hospitality.

Tags: India Tourism, Video of “Adithi Devo Bhava” campaign, India

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