Velankanni beach has a number of shops situated in and around it. Very quaint in their setting, the aforementioned shops offer a traveler or a tourist with a soft spot for shopping an experience very different from most other parts of the country. From instant photo studios to eateries to small shacks selling CDs and DVDs, Velankanni successfully manages to combine modern merchandise with old-fashioned grace with ease.
Some also sell wax replica of body parts that are meant to be offered at the church. This reflects the fact that most of the visitors to Velankanni come to ask for healing, keeping in line with the legends that surround this fine town. Swimming is a favored activity, and whilst the sea is irregular and quite deep, many hundreds can be seen taking a dip throughout the course of the day.